OUR MISSION

Decoda’s mission is to work with mining companies to make the mining life cycle more sustainable. To foster team collaboration, empower better decisions and deliver sustained continuous improvement across the mining life cycle, from production to rehabilitation. To drive productivity improvement and help miners reduce their production cost per tonne and their rehabilitation final landform costs.

WHERE WE STARTED

Decoda was officially launched in July 2022, though our history started within Hasting Deering in 2018 with a focus on helping customers get more productivity from their mining machines, using technology and data generated from connected machines.

The successful development trial of a load and haul analytics solution with a global mining customer, at mine sites both in Australia and overseas, inspired confidence to expand and build capability beyond the dealer.

As our knowledge of the market grew and the appetite for the mining industry to invest in digital analytics to solve many of the challenging problems they faced, our aspiration expanded to include building a solution for productivity improvement across the whole mining life cycle – from mine planning, production and through to mine rehabilitation.

WHERE WE’RE GOING

In just a few years, Decoda have already worked with multiple mines across different commodities and global locations, with a specific focus on optimising their productivity and closing the gap between digital strategy and execution.

We are driven to be recognised as a technology leader at the forefront of innovation within the mining industry – while never losing sight of the belief that people must be at the centre of improvement initiatives.

Our aspiration is to be part of transforming the mining industry’s adoption of data analytics and digital technology solutions that standardise and optimise the industry’s performance resulting in a more efficient, productive, and socially attractive industry.

We are excited by the possibilities and the opportunities to help customers transform their operations while maintaining a unique focus on performance optimisation across the mining life cycle.

OUR TEAM

George Spink

Executive General Manager

GEORGE SPINK

Executive General Manager

George has held multiple senior management positions across a range of industries in regions across the globe and has spent the last 15 years entrenched in the mining industry – managing everything from operations to engineering design, to facilities and project management.

Having held executive roles in companies like Hastings Deering, Halcrow and Transfield Services, George has built a solid reputation for leading businesses and teams through strategic transformation, spearheading business development, and optimising outcome delivery.

Aaron Watson

Manager, Business Development Productivity Solutions

Aaron Watson

Manager, Business Development Productivity Solutions

Aaron is an experienced Business Development leader with more than 10 years’ experience in the mining, petroleum, and energy sectors. With a strong background in executing strategic initiatives, leading client engagement strategies, and driving performance focused outcomes, Aaron has always been passionate about advising customers on how to leverage technology to improve their organisational performance.

Kurt Pidgeon

Manager, Analytics & Technology

Kurt Pidgeon

Manager, Analytics & Technology

Kurt has over a decade of experience working with global mining companies to improve productivity and efficiency in various mine site production and maintenance areas. He has been heavily involved in helping sites adapt to emerging technology, focusing on digital engagement and change management with site teams.

Ian Hollingworth

Manager, Productivity Solutions

Ian Hollingworth

Manager, Productivity Solutions

A seasoned systems engineer and leader of technical teams, Ian has held management and executive roles in some of the largest companies in the industry, including Rio Tinto and Quadrem International.

Across his career, Ian has led the charge on numerous technical development projects, as well as building and managing high performance technical teams to develop and apply new technologies and recognise business benefits.

Roger Lambson

Manager, Business Development Productivity Solutions (South Africa)

Roger Lambson

Manager, Business Development Productivity Solutions (South Africa)

Highly invested in the growth of both businesses and people, Roger is a mechanical engineer by trade with a background in industrial research and 30+ year’s multi-national experience in the South African environment. His focus has always been on developing strategies and solutions to promote relevant and sustainable business growth that is efficient as well as profitable.