Previously known as the Brats, the NME Awards are supposed to be the cooler alternative to the BRITs.
But last night’s ceremony at London’s Troxy was so po-faced that it almost left you longing for the mediocrity of Emeli Sande.
Despite featuring in the same category as Ed Sheeran, Mumford & Sons and Justin Bieber, NME readers voted One Direction as the Worst Band of the last twelve months.
While Harry Styles was considered to a be a worthier recipient of Villain Of The Year ahead of David Cameron and Skrillex, an accolade which the 18-year-old later took with good grace on Twitter:
“And thank you to @NME for my award tonight. Gotta take the rough with the smooth eh?”
Elsewhere, despite only playing a handful of gigs, The Rolling Stones were given the title of Best Live Band, The Killers’ dreary fourth album didn’t stop them winning Best International Group, while The Cribs astonishingly picked up the Outstanding Contribution To Music award. Yes, The Cribs!
It wasn’t all terrible. At least Jake Bugg went home empty-handed after losing out to The Maccabees’ ‘Given To The Wild’ for Best Album and Florence Welch for Best Solo Artist. While Foals’ ‘Inhaler’ (Best Track), Calvin Harris’ ‘Sweet Nothing’ (Best Dance Anthem) and Arctic Monkeys’ ‘R U Mine?’ (Best Video) were all worthy winners.
But it’s still hard to figure out what’s worse, the BRITs’ industry back-slapping or the NME Awards’ snobbery.