It used to be Coca Cola’s ‘Holidays Are Coming’ TV advert that signalled the beginning of Christmas for many people.
But now it seems as though upmarket department store John Lewis has taken over the responsibility of kicking off the festive season.
Unsurprisingly, their new 2012 campaign, launched today, follows the same formula as those which featured Ellie Goulding’s rendition of Elton John’s ‘Your Song‘ and Slow Moving Millie’s cover of The Smiths’ ‘Please Please Please Let Me Get What I Want.’
This time round it’s the turn of unknown Bath singer-songwriter Gabrielle Aplin, who’s previously supported Matt Cardle, Charlie Simpson and Gotye, to perform a melancholic stripped-back version of an 70s/80s classic, in this case, Frankie Goes To Hollywood’s chart-topper, ‘The Power Of Love.’
The track, which is available to download now, plays over another cinematic and emotive visual tale designed to pull at the heart-strings, a snowman travelling across the other end of the country to deliver a Christmas present to his beloved snow-woman.
The whole acoustic soundtrack shtick is beginning to wear a bit thin, but as easy as it is to be cynical about these things, the final scene did make us go ‘aww.’ Watch the advert above and the official video for the song below.