This afternoon (May 20), Liam Gallagher and co have unveiled the video for the next single to be lifted from the new album, ‘Second Bite Of The Apple’.
The promotional clip sees Beady Eye performing their irrelevant breed of, you got it, ‘Sgt. Pepper’s Lonely Hearts Club Band’ inspired psychedelic rock, beneath revolving, kaleidoscopic lighting.
‘BE’, which, for some odd reason, was produced by the illustrious Dave Sitek, of TV On The Radio fame, is due to be released on June 10.
During a recent interview with NME, Gallagher commented that Sitek was the best producer that he has “ever worked with”. The former Oasis front man also told the magazine that ‘BE’ will contain “none of that crap from the 90′s”:
“Working with Sitek just opened something up in us. He’s without a doubt the best producer I’ve ever worked with, a real outlaw, he doesn’t give a fuck, no rules.”
“We had a new found focus when we were writing it, we really got our heads down and got our shit together, clear heads, none of that crap from the 90′s. It feels like a really special record for us.”
Which is all well and good, Liam, but, I strongly doubt that ‘BE’ will scoop you the Ivor Novello award for Outstanding Song Collection any time soon.