£30 million later and Beyoncé is the new face of Pepsi!


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Beyoncé1 £30 million later and Beyoncé is the new face of Pepsi!

When she’s not busy being a MILF, directing a biopic or rehearsing for the Superbowl, Beyoncé is necking a load of pop, apparently (just look at her stacking up on the stuff in her knickers in Tesco).

The “Bootylicious” babe has been announced as the new face of Pepsi, after signing a bloody stonking £30 million contract with the fizzy drinks giant.

As part of deal, Beyoncé’s mug will be plastered over billions of Pepsi cans, which will make their retail debut in March.

Look, here’s one Pepsi made earlier:

Pepsi £30 million later and Beyoncé is the new face of Pepsi!

The “Single Ladies” star – who previously worked with Pepsi in 2002 – will also appear in a new TV advert, “Live For Now,” which will be broadcast early next year.

The sponsorship deal will also see Pepsi fund a range of so-called “creative projects” of Beyoncé’s choice. Which probably explains why the singer kissed the beverage company’s bottom in a statement last night (December 10):

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

In other words, “Pepsi have offered me a sodding load of cash in return for me sitting on my arse. In your face, Kelly Rowland.”

Jess is a UK-based writer. Her articles were initially published by local newspapers and zines; she now writes reviews and features for a wide range of international, award winning art publications.